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Brand Design for the Teeth Whitening Market leader

Challenge

Whitening your teeth is expensive and painful. Smilepen set out to change this perception in people that whitening your teeth can be cheap, fun and done at home: as simple as brushing your teeth. They created a line of products with natural ingredients that showed results in less than a week.

For years, consumers were told that the only way to get white teeth is at the dentist, using hydrogen peroxide, an ingredient that can have painful effects on the teeths enamel and nerves. Smilepens goal to change this perception came with the decision to develop a new identity and direct-to-consumer strategy.

Brand Design
Product Design
Packaging Design
UX-Design
Custom Shopify Plus Theme
Creative Direction
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Approach

Because Smilepen is sold online, in pharmacys and cosmetic stores throughout Europe, they needed a brand that was at the same time approachable but able to stand out next to other beauty products in a store shelf. The target audience includes both men and women in all age groups.

We designed a brand that exuded Swiss quality and safety and at the same time friendly and modern. In a close relationship with the client we created a visual language that was applied to product design, packaging design, eCommerce and imagery.

User Experience
Desktop UX
Mobile UX
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Ready to Work?

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