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Travel accessories for jet setters

Challenge

Smartphones have changed our lives for better or worse throughout the first and second decade of the millenium. It has developed itself into a multifunctional device that never leaves our side, day or night. MRSÉY is a new fashion accessories brand, developed in house, from first prototype to first sale. It positions the phone crossbody case as the perfect travel companion during holiday or everyday life.

We needed to build a brand that was luxurious and versatile. The strategy is for the crossbody phone case to be the first travel accessory of many more to come.

Brand Design
Creative Direction
UX-Design
Product Design
Packaging Design
Custom Shopify Plus Theme
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Approach

MRSÉY as a brand was given a strong female personality as the target demographic are style conscious women. French flair was combined with a luxurious look that was incepted into the branding, imagery, product design all the way to the packaging box.

The focus from the start would be on a strong e-commerce presence tuned to maximise the user experience when buying the product online. The clean and simple look is combined with strong imagery and easy to use interface. The shop is constructed on a custom Shopify theme that allows the product to be sold stand alone or in a bundle with one single click.

Desktop UX
Mobile UX
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Ready to Work?

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