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Yoga gear for nature conscious yogis

Challenge

Yoga has evolved from a spiritual philosophy to a worldwide activity with followers through all levels of society. LUVIYO was first established with a simple charity focus, donating 10% of proceeds from their yogamat sales to non-profits saving endangered elephants from illegal hunt and poaching. Throughout the past three years, the brand has evolved and grown together with its community of thousands of customers, who practice yoga on a daily basis.

Next to the animal charity focus, themes like community, female empowerment and a sustainable exchange with nature have arisen as core company values. For a brand to encompas such a large variety of themes and not lose its focus is a challenge we are facing with LUVIYO with every new product, with every new marketing strategy. We will continue developing the brand and messages around these themes while always pushing the boundaries of great direct to consumer e-commerce.

Brand Design
E-Commerce Strategy
Product Design
UX-Design
Custom Shopify Plus Theme
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Approach

The brand has evolved into a simple and unpretentious visual language that is conscious about the fact that all of LUVIYO’s products only serve a culture that is far bigger than the sum of its members. Themes like community, sustainability and charity are front and center with every sentence and every image communicated to the customers. At the same time the e-commerce experience is cutting edge, simple to use and honest.

Next to an ever growing line of products using modern technology and design, the direct-to-consumer experience is a custom shopify plus theme store we created to communicate the brands values and at the same time make the product as accessible as possible.

Desktop UX
Mobile UX
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