Challenge
Teeth Witening is considered expensive and mandated a trip to the dentist. Many in-home bleaching products are also still costly and many brands are concealing the components of their products. Ultrasmile wants to make whitening products accessible to a broader audience and is open about what their products are made of. Ultrasmile wanted to refresh their e-commerce platform and renew the look of their products and packaging.
Approach
The products of Ultrasmile are making a simple promise: Whiter teeth within just one week. This is communicated with a simple branding and visual language. A no bullshit approach was applied to everything from logo, product design, packaging and online store.
